How it breaks down
You pay two things. The ad budget is what buys your airtime on the screens — you choose it, and every pound of it goes to the campaign. The management fee is what we charge to run everything: screen selection, scheduling, campaign setup and creative guidance. For budgets up to £650 it is a flat £100; above that it is 15% of the budget. Three screens are included with every campaign, and each additional screen is £30.
Worked examples
Starter
£300 budget + £100 fee = £400 total — roughly 2–4 weeks across 3 local screens, scheduled for your best trading hours.
Local push
£650 budget + £100 fee = £750 total — the biggest campaign on the flat fee; a sustained month-plus presence.
Area domination
£1,500 budget + 15% (£225) + 2 extra screens (£60) = £1,785 total — five screens covering your whole catchment for six weeks or more.
What the fee includes
Screen selection matched to your customers and areas, day-and-hour scheduling built around when your buyers are actually out, campaign setup and go-live, creative guidance on making an ad that works at a glance, and a named local human on email if anything needs changing. No retainer, no minimum term, no cancellation fee — you pay per campaign.
Before you pay anything
The campaign builder shows estimated daily plays and estimated daily reach for your chosen budget and screens before checkout. You see what you are buying first — which is how it should always have worked.
See exactly what your budget gets
Submit your brief in about ten minutes, get a proposal with real screens and reach estimates, and only pay once you're happy with what we've put together.
Build my campaign See full pricing guide