Estate agents
Estate agency is a top-of-mind business. Homeowners don't compare agents the week they decide to sell — they call the name already in their head. Screen advertising is how you become that name: your brand on the routes and in the venues your future vendors pass every day, months before they instruct anyone.
One instruction's commission typically covers many months of screen presence. Target the postcodes where you want instructions, weight the schedule to commuting hours, and let the screens do the awareness work before your competition does.
Restaurants & hospitality
Restaurants win from screens in a specific, measurable way: people decide where to eat in the hours before they eat. A screen near a commuter route or in a gym seen on a Thursday or Friday evening is a direct prompt at the point of decision. Running your ads Thursday to Sunday, from 4pm onwards, puts your restaurant in front of people who are actively thinking about their evening plans — not blasting an audience who won't act for weeks.
New openings benefit enormously from screens: you need fast local awareness, and nothing builds it more efficiently than a physical presence in the streets and venues your potential customers already use.
Gyms & fitness
Gym membership decisions cluster around January, post-Easter and September — the three moments when people decide to change their habits. A sustained screen presence in the weeks before these windows means your gym is the name in their head when the decision happens. Venue screens inside other gyms, leisure centres and health businesses also deliver a pre-qualified audience: people who already value fitness.
Retention matters too. Screens near your gym — on the routes members use, in the venues they visit — keep your brand visible between visits and make members feel they're part of something present in their area.
Dentists & clinics
Healthcare and aesthetics businesses are built on reputation and trust — and in local markets, visibility creates both. Screens in your catchment area, running consistently, do the awareness work that word of mouth can't do at scale. People who haven't heard of you yet see your brand repeatedly before they ever need you; when they do need a dentist or a clinic, you're already familiar.
For treatments with high ticket values — implants, orthodontics, aesthetics — the ROI calculation is particularly favourable. A single high-value treatment from a screen-prompted patient can cover months of campaign spend.
Car dealers
Car buying is a considered decision made locally. People buy from dealers they've seen and heard of, and most buyers visit only one or two forecourts before purchasing. Screens on the arterial routes your potential buyers commute along — and near the retail parks and leisure venues they visit on weekends — build the familiarity that makes your forecourt the first call when they're ready to buy.
Used car dealers in particular benefit from screens that flag specific stock or promotions: a rotating display highlighting your current PX offers or a seasonal sale drives immediate footfall in a way that most other channels don't.
Is it right for your business?
Screen advertising works best when: your customer is local, one customer is worth £100 or more to you, and you need awareness rather than immediate clicks. If that describes your business, the numbers usually work from a first campaign.
It works less well for: very low-value transactions, businesses with no fixed local catchment, or businesses that need instant conversions rather than sustained recognition. If you're unsure whether it fits, ask us before submitting a brief — we'd rather tell you it's not right than take your money on a campaign that won't perform.
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